Forrester – The Total Economic Impact™ of Conga CLM
*Gartner “Magic Quadrant for Configure, Price and Quote Application Suites, 2020” by Mark Lewis and Dayna Ford. 28 September, 2020.
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Now delivering revenue certainty to AWS customers in AWS Marketplace
It probably comes as no surprise that business-to-consumer (B2C) buying behaviors influence our business-to-business (B2B) purchasing behaviors – a profound example of this being marketplaces. “Forrester estimates that the adoption of such [B2B] marketplaces quadrupled in 2021 alone and is poised for continued growth...
The quote-to-cash process explained: Steps, benefits, and more
Quote-to-cash (often abbreviated as QTC or Q2C) is an important set of business processes that span the entire sales cycle. QTC involves a variety of activities and many departments across the organization—which has traditionally led to unnecessary siloes and inefficiencies.
In the intricate tapestry of revenue management, billing emerges as the backbone that holds the threads together. From a fledgling startup to a multinational enterprise, the billing process serves as the linchpin of financial success and an integral part of the customer experience.